Upcoming Webinar

Our free webinars are broadcast live and deliver valuable insights on various topics in online marketing. All webinars are made available on demand within a few days of the original broadcast.


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Understanding Customer Intent to Develop Great Content

Date: September 17, 2014
Time: 12:00pm ET

At the dawning of the age of search marketing, the keyword mapped to the web page that it appeared on. You could optimize around that keyword for SEO wins or bid on that keyword for PPC wins. Now the landscape has changed and become more complex. In this webinar we reveal the results of a recent survey on how "keyword not provided" has impacted marketers and how the application of multiple data sources to determine intent and provide insight can help to develop great content. Guest Speaker Shar VanBoskirk of Forrester Research, Inc. joins Acronym's very own Mike Grehan to highlight the actionable takeaways and give you a link to download the report in full.

Moderator:
Mike Grehan, CMO & Managing Director, Acronym

Presenter(s):
Shar VanBoskirk, VP, Principal Analyst Serving Marketing Leadership Professionals, Forrester

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Shar VanBoskirkShar serves Marketing Leadership professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.

Shar's research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.

Understanding Customer Intent to Develop Great Content

Sponsored by Acronym.

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Paid Search 3.0 - Using Call Intelligence to Increase Conversions, Grow Revenue, and Be the Best

Date: September 23, 2014
Time: 1:00pm ET

Paid Search is a whole different ball game than it was a couple of years ago. With the ubiquity of smartphones, the omni-channel path to purchase, and Google's ever changing algorithm updates, staying on top of your paid search strategy is hard. Finding ways to improve and beat the competition is even harder.

One proven way to boost paid search results in our mobile world is call intelligence. Yet only a small percentage of marketers leverage call intelligence in their efforts! Be part of that winning % and register for Invoca's webinar: Paid Search 3.0 - Using Call Intelligence to Increase Conversions, Grow Revenue, and Be the Best.

You will learn:

  • The different tools and data available to search marketers for call intelligence
  • Easy tips to drive better quality leads from search
  • How to measure true SEM ROI with the full online to offline picture
  • Real success stories of how brands like QuickenLoans leverage call intelligence to get better paid search ROI

Presenter(s):
Eric Pearch, Paid Search & Emerging Media, Quicken Loans
Kyle Christensen, VP Marketing, Invoca

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Eric PearchEric Pearch leads the paid search and emerging media team for Quicken Loans, the largest U.S. online retail mortgage lender, and its family of companies. His team manages one of the largest paid search accounts in the nation, focusing on Google AdWords and Bing Ads, as well as supporting landing pages, remarketing and display advertising. Prior to Quicken Loans, Eric worked at a number of advertising agencies where he specialized on digital strategy for many large brands across tech, financial services, retail and automotive.

Kyle ChristensenKyle is a SaaS veteran, having spent over 15 years working in enterprise software. Before Invoca, Kyle was a VP of Marketing at Responsys, a leading cloud platform for cross-channel digital marketing, where he launched the company's mobile product line and drove the growth of the enterprise business up until the company's acquisition by Oracle for $1.5B. Kyle also served in senior strategic product marketing and management roles at Zuora and at Salesforce.com where he ran enterprise marketing for Data.com and helped launch the Service Cloud line of business. He holds an MBA from the Haas School of Business at UC Berkeley and a BS in Engineering from the University of Pennsylvania.

Paid Search 3.0 - Using Call Intelligence to Increase Conversions, Grow Revenue, and Be the Best

Sponsored by Invoca.

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Register Now

Calls Are the New Clicks: How to Beat Competitors on Google and Bing in a Mobile World

Date: September 30, 2014
Time: 1:00pm ET/10:00am PT

As search goes mobile, calls have become the new clicks. Phone calls are the most common conversion path on mobile devices, making it critical for search marketers to generate, analyze, and control them to gain a competitive advantage.

Join search marketing experts from Ifbyphone and Blue Fountain Media as they provide actionable tips for how to drive more calls and revenue from search. Discover ways to:

  • Optimize campaigns and keyword strategies to drive more call conversions
  • Understand the behavioral differences callers exhibit and how to leverage them
  • Utilize web session and call tracking data to measure and improve program results
  • Control how inbound calls get scored and routed to optimize sales
  • Learn about real world companies using these tools and their success stories

Studies show that calls from search convert to revenue 10 times more than clicks. Learn how to generate more quality calls, opportunities, and sales in this webinar.

Presenter(s):
Steve Griffiths, Vice President of Marketing & Product Strategy, Ifbyphone
Dan Morosi, Senior Marketing Specialist, Blue Fountain Media

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Moderator:
Mel White, Editor, ClickZ Live Global Conference Series

Steve GriffithsSteve Griffiths is responsible for marketing, strategy, and product management at Ifbyphone. He leads a team of content marketers and lead generation experts that utilize call analytics and call management to optimize B2B marketing campaigns.

Dan MorosiDan Morosi is a Senior Marketing Specialist at Blue Fountain Media. He manages the tactical aspects of the Paid Media team while staying up to date with the latest industry developments. He uses paid search and display to promote online and offline growth for clients.

Calls Are the New Clicks: How to Beat Competitors on Google and Bing in a Mobile World

Sponsored by Ifbyphone.

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Events

SES hosts Search & Social marketing events around the world. From large-scale conferences to smaller forums, SES events offer sessions for every skill level, as well as networking opportunities with industry experts. See below for an upcoming event near you.

SES Denver SES Denver
October 16, 2014
ClickZ Live Chicago ClickZ Live Chicago
November 3-6, 2014
ClickZ Live Bangkok ClickZ Live Bangkok
November 11-12, 2014
ClickZ Live Singapore ClickZ Live Singapore
Dec 2-4, 2014