ClickZ Academy

Upcoming Webinar

Our free webinars are broadcast live and deliver valuable insights on various topics in online marketing. All webinars are made available on demand within a few days of the original broadcast.


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How to Test your Search Marketing Campaign to Increase ROI

Date: December 9, 2014
Time: 1:00pm ET/10:00am PT

In 2014, it is almost unheard of not to have a search marketing program, but a surprisingly small number of companies actually formalize the testing of their program. With rising CPCs and increasing competition, marketers are working harder than ever to maximize their budget, and without formalized testing they often leave conversions on the table. Attend this webinar and learn how to influence your ROI with search marketing testing to make the most out of your impression share.

Topics to be covered include:

  • Test Plan Development
  • Ad copy Testing
  • Landing Page Testing
  • UX and Marketing Insights
  • Cross Channel Learnings
  • Search Test Budgets

Presenter(s):
Jon Leicht, Group Account Director, Covario

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Jon LeichtJon works in client and project strategy as a Group Account Director at Covario. With over 16 years in the industry, Jon has covered all aspects of online strategy from paid and organic search to design, development, and user experience. He has worked with major brands such as Sony, Intuit, Procter & Gamble, SolarCity and Chase.

How to Test your Search Marketing Campaign to Increase ROI

Sponsored by Covario.

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Events

SES hosts Search & Social marketing events around the world. From large-scale conferences to smaller forums, SES events offer sessions for every skill level, as well as networking opportunities with industry experts. See below for an upcoming event near you.

ClickZ Live Singapore ClickZ Live Singapore
December 2-4, 2014
SES London SES London
February 9-11, 2015
ClickZ Live Jakarta ClickZ Live Jakarta
March 24-25, 2015
ClickZ Live New York ClickZ Live New York
Mar 30-Apr 1, 2015