ClickZ Academy

Upcoming Webinar

Our free webinars are broadcast live and deliver valuable insights on various topics in online marketing. All webinars are made available on demand within a few days of the original broadcast.


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The Art of Attribution: Turning Buying Behavior into Revenue

Date: September 9, 2015
Time: 12pm ET/9am PT

With an increasing amount of channels and touchpoints, it's getting harder and harder for marketers to create a valuable attribution model. From digital to offline, paid and earned media, it is essential that marketers are aware of where their marketing campaigns are winning and where they are wasting valuable $.

Join attribution experts from leading brands as they delve into how you can optimize your marketing spend by implementing the most effective multi-channel attribution model. In this webinar you will:

  • Discover what kind of data you should be measuring to extract the most useful insights
  • Explore different attribution models covering multiple customer touchpoints across the funnel
  • Understand the buying behavior of your target audience and how you can capitalize on it
  • Learn how to optimize your marketing spend with real-time attribution insights

Moderator:
Laura Roth, Head of Content, ClickZ Live Global Conference Series, ClickZ

Presenter(s):
Nick Necsulescu, Senior Manager, Customer Segmentation, TD Bank Group
Joe Ayyoub, General Manager, Attribution, Privacy and Ad Tech Solutions, Ensighten

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The Art of Attribution: Turning Buying Behavior into Revenue

Sponsored by Ensighten.

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Adwords Uncovered: New Tips, Tools & Targeting Techniques

Date: September 16, 2015
Time: 12pm ET/9am PT

From data to display, the rapid-fire updates to the AdWords platform can make it hard to keep up with all of the changes. The added challenge of maintaining a PPC campaign without knowing which tools best fit your needs can be overwhelming and frustrating for any search marketer. Fortunately, there are strategies to help you navigate the new offerings so that you can focus on what's important - driving traffic and increasing ROI.

This interactive panel will help you up your AdWords game by sharing:

  • Tactics for getting the most out of audience targeting features
  • Best methods for optimizing your product feed
  • How to create more personalized and dynamic ads in real-time
  • The power of the Google Display Network to streamline multiple targeting
  • How calls over clicks are transforming the mobile PPC space

Moderator: Mel White, Editor, ClickZ Live Global Conference Series

Presenter(s):
McKay Allen, Director of Content and Communications, Convirza
Jeffrey James, Marketing Analytics, Pond5

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Adwords Uncovered:  New Tips, Tools & Targeting Techniques

Sponsored by Convirza.

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The Top 5 Strategies to Harness the Marketing Technology Evolution

Date: September 23, 2015
Time: 12pm ET/ 9am PT

The intersection of marketing and technology is creating a new road for marketers to tackle the digital revolution and all of the data that comes with it. As marketing technologies continue to evolve to meet marketer's needs, there has been significant increase in budget allocation for new technology. With surveys reporting that 50 to 60% of marketing executives expect to spend more on Martech in 2016, it is imperative they are getting the best bang for their buck.

Tune in to this lively discussion to gain insight on:

  • The rise of technology's effect on marketing and the new buyers journey 
  • Tactics to cut through the noise to evaluate the types of technology that fit your needs
  • Tools to harness the different types of technology available
  • How to incorporate different technology for a cross-channel integrated marketing approach
  • The evolution of Martech and trends to look out for in the coming years

Moderator: Jewells Chambers, Senior Conference Producer, ClickZ Live

Presenter(s):
Linda West, Director of Marketing, ActOn
Shawn Goodin, Director of Marketing Technology, The Clorox Company

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The Top 5 Strategies to Harness the Marketing Technology Evolution

Sponsored by Act-On.

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Interested in sponsoring a webinar? Find out more.



Events

SES hosts Search & Social marketing events around the world. From large-scale conferences to smaller forums, SES events offer sessions for every skill level, as well as networking opportunities with industry experts. See below for an upcoming event near you.

ClickZ Live Shanghai ClickZ Live Shanghai
September 8-10, 2015
ClickZ Live Singapore ClickZ Live Singapore
October 21-22, 2015
ClickZ Live Chicago ClickZ Live Chicago
November 17-19, 2015
ClickZ Live Bangkok ClickZ Live Bangkok
November 25-26, 2015
ClickZ Live London ClickZ Live London
February 8-10, 2016