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Our free webinars are broadcast live and deliver valuable insights on various topics in online marketing. All webinars are made available on demand within a few days of the original broadcast.

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Using Social Insights for Effective Storytelling

Date: November 19, 2014
Time: 1:00pm ET/10:00am PT

With so much data at our fingertips, capturing and analyzing large sets of data is seen as crucial to an effective storytelling marketing campaign. However, using the information intelligently to create actionable insights is an ongoing challenge for professionals in the digital marketing industry.

Mel White, Editor, ClickZ Live Global Conference Series

Evan James, Head of North American Marketing, SocialBakers

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During this webcast we will look at how key insights from your social initiatives can shape your content marketing strategies to ensure you are telling the right stories that will be relevant, authentic and resonate with your target market.

Join us and explore:

  • Examples of the most effective campaigns for generating engagement and community building
  • The relationship between an effective content marketing strategy and concrete business goals
  • How to segment your analytics effectively to capture the most relevant content that will hook your audience
  • How to determine the posting frequency equilibrium to generate the highest level of interactions

Mel WhiteMelanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

Evan JamesEvan is a marketing content and strategy expert, specializing in content creation, product marketing , customer success and social media marketing. Since starting at Socialbakers in late 2011, Evan has launched multiple Socialbakers industry benchmarks that measure performance in social customer care, content and advertising.

Using Social Insights for Effective Storytelling

Sponsored by SocialBakers.


Interested in sponsoring a webinar? Find out more.


SES hosts Search & Social marketing events around the world. From large-scale conferences to smaller forums, SES events offer sessions for every skill level, as well as networking opportunities with industry experts. See below for an upcoming event near you.

ClickZ Live Chicago ClickZ Live Chicago
November 3-6, 2014
ClickZ Live Bangkok ClickZ Live Bangkok
November 11-12, 2014
ClickZ Live Singapore ClickZ Live Singapore
December 2-4, 2014
SES London SES London
February 9-11, 2015
ClickZ Live New York ClickZ Live New York
Mar 30-Apr 1, 2015