ClickZ Academy

Upcoming Webinar

Our free webinars are broadcast live and deliver valuable insights on various topics in online marketing. All webinars are made available on demand within a few days of the original broadcast.

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AdWords: Secrets From a Former Google Employee

Date: March 3, 2015
Time: 1:00pm ET/10:00am PT

According to the latest data, US companies spend over 60% of their marketing budgets on AdWords campaigns. So here's the big question: just how do you increase your conversion rate in such a competitive space? In this Webinar you�ll hear from one of the original AdWords Evangelists, as well as key industry experts on how to manage your campaigns more effectively to increase your engagement rate and drive conversions.

McKay Allen, Director of Content & Communications, LogMyCalls
Frederick Vallaeys, Co-Founder and CEO, Optmyzer
Saleel Sathe, Global Head of Paid Search Product, eBay

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Tune in to:

  • Learn how to use AdWords to grow sales as opposed to just generating brand awareness
  • Discover how your campaign’s can attract the right audience and raise customer interest
  • Understand why phone calls might just be the most important 'conversion' you can get
  • Master how to effectively test your campaigns
  • Discuss tactics for managing your AdWords campaigns in 2015
AdWords: Secrets From a Former Google Employee

Sponsored by Log My Calls.


Interested in sponsoring a webinar? Find out more.


SES hosts Search & Social marketing events around the world. From large-scale conferences to smaller forums, SES events offer sessions for every skill level, as well as networking opportunities with industry experts. See below for an upcoming event near you.

ClickZ Live Jakarta ClickZ Live Jakarta
March 24-25, 2015
SES Miami SES Miami
March 26, 2015
ClickZ Live New York ClickZ Live New York
Mar 30-Apr 1, 2015
ClickZ Live Shanghai ClickZ Live Shanghai
May 26-28, 2015
ClickZ Live Toronto ClickZ Live Toronto
June 23-25, 2015