Our free webinars are broadcast live and deliver valuable insights on various topics in online marketing. All webinars are made available on demand within a few days of the original broadcast.
Time: 1:00pm ET / 10:00am PT
Have you changed the way you communicate with friends and family? Would you rather get 10 text messages than one phone call? Do you start to panic if your mobile phone is out of your sight for more than a second? Is your email inbox where you go to find the latest deals from your favorite brands rather than photos from your neighbor’s ski trip (because those are now on Facebook)? While the answers to these questions are probably “yes,” as marketers you may not be going through this thought process as you develop your messaging strategies. Simply thinking about how your customers would prefer to hear from you can go a long way in nurturing these relationships—ultimately driving more revenue while also creating lifelong, loyal fans.
Per Caroe, Director, Agency Sales, Silverpop
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In this webinar, Per Caroe, Director of Agency Sales for Silverpop, will address the most common communication challenges marketers face as they attempt to become more personal and relevant and will present the solutions may Silverpop customers have used to overcome them.
Specifically, Per will discuss the following:
- Tracking digital cues
- Progressively profiling
- Capturing information from multiple channels into a single database
- Actually using all the information you collect
Per Caroe is the Director of Agency Sales at Silverpop. His team is focused on expanding Silverpop's reach into agencies throughout North America and evangelizing that behavioral marketing automation is the key to ensuring an agency's strong position in the multi-channel marketing world. Caroe's team is drawn from a diverse group of small, large and specialty agency and agency suppliers who understand how agencies work and how to make them successful. For the past nine years, Caroe has spent his career in the marketing space, working with a variety of email service providers. Prior to that, he was the Director of Marketing for several firms including the first online streaming company to deliver a full-length film online. Additionally, he served as a VP at an international PR firm and worked for CBS in New York, as well as various early streaming media firms. Caroe works out of San Francisco with his wife and three sons.Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success.
Sponsored by Silverpop.
Time: 1:00pm ET / 10:00am PT
2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in windows 8.1 now is a great time to pause, reflect, and plan for the new year. Join Marta Turek from Mediative as she discusses Bing Ads and Google AdWords features of 2013 and Shane Turek from Search Tactix discussing 10 Bing things worth pondering about.
Shane Wagg, CEO & Founder, Search Tactix Inc.
Marta Turek, Group Manager of Performance Media, Mediative
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Marta is the Group Manager of Performance Media at Mediative, specialising in paid search (PPC) account management. She drives PPC strategy on key accounts with multi-million dollar investments. She also ensures PPC projects across the company are meeting KPIs and exceeding client expectations, in addition to identifying opportunities to grow each client's digital footprint. With a background in marketing and economics, Marta has an intuitive understanding of clients' business goals and is adept at identifying the strategic foundation of the project.
Marta is a regular contributor at the SEMPO Vancouver SEM Meetup, presenting on various SEM topics. She also writes frequently for the Mediative Blog where she shares both strategic insights and observations about the industry. Marta started her career in Australia where, as one of the original employees, she helped build a successful SEM agency. She has over 6 years of experience in the SEM industry.
Marketing informed by search.
Having created his first search optimization strategy in 1996, Shane is a "search marketing pioneer", both search and analytics certified, an award-winning digital copywriter and a marketing veteran with over 25 years experience; 17 search marketing specific. He is also the CEO and founder of Search Tactix Inc., one of Canada's foremost independent search marketing agencies; and Canada's most accredited Bing Ads certified agency.
Since that time and having executed over 1,500 search marketing campaigns from paid search, through organic to display, mobile and analytics, Wagg and his team have created success in English, French and Spanish in locations including the United States, Canada, England, Australia and Italy. Along the way, he has provided search marketing strategy services to some of the country's largest advertising agencies, foremost media agencies and Fortune 100 clients.
In addition to industry conference speaking roles throughout North America since 2002, including Toronto's inaugural Search Engine Strategies conference, the AMA (Canada), corporate and collegiate digital days, he is also an accomplished search certification trainer.
Search Tactix Inc., the agency he founded in 2008, provides strategic marketing services informed by search with accountability to reach, relevance, response and results.
Sponsored by Bing.
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SES hosts Search & Social marketing events around the world. From large-scale conferences to smaller forums, SES events offer sessions for every skill level, as well as networking opportunities with industry experts. See below for an upcoming event near you.
February 10-13, 2014
March 18-19, 2014
|ClickZ Live New York
Mar 31-Apr 3, 2014
|ClickZ Live Toronto
May 14-16, 2014
|ClickZ Live Shanghai
May 28-29, 2014