Upcoming Webinar

Our free webinars are broadcast live and deliver valuable insights on various topics in online marketing. All webinars are made available on demand within a few days of the original broadcast.


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Paid Search 3.0 - Using Call Intelligence to Increase Conversions, Grow Revenue, and Be the Best

Date: September 23, 2014
Time: 1:00pm ET

Paid Search is a whole different ball game than it was a couple of years ago. With the ubiquity of smartphones, the omni-channel path to purchase, and Google's ever changing algorithm updates, staying on top of your paid search strategy is hard. Finding ways to improve and beat the competition is even harder.

One proven way to boost paid search results in our mobile world is call intelligence. Yet only a small percentage of marketers leverage call intelligence in their efforts! Be part of that winning % and register for Invoca's webinar: Paid Search 3.0 - Using Call Intelligence to Increase Conversions, Grow Revenue, and Be the Best.

You will learn:

  • The different tools and data available to search marketers for call intelligence
  • Easy tips to drive better quality leads from search
  • How to measure true SEM ROI with the full online to offline picture
  • Real success stories of how brands like QuickenLoans leverage call intelligence to get better paid search ROI

Presenter(s):
Eric Pearch, Paid Search & Emerging Media, Quicken Loans
Kyle Christensen, VP Marketing, Invoca

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Eric PearchEric Pearch leads the paid search and emerging media team for Quicken Loans, the largest U.S. online retail mortgage lender, and its family of companies. His team manages one of the largest paid search accounts in the nation, focusing on Google AdWords and Bing Ads, as well as supporting landing pages, remarketing and display advertising. Prior to Quicken Loans, Eric worked at a number of advertising agencies where he specialized on digital strategy for many large brands across tech, financial services, retail and automotive.

Kyle ChristensenKyle is a SaaS veteran, having spent over 15 years working in enterprise software. Before Invoca, Kyle was a VP of Marketing at Responsys, a leading cloud platform for cross-channel digital marketing, where he launched the company's mobile product line and drove the growth of the enterprise business up until the company's acquisition by Oracle for $1.5B. Kyle also served in senior strategic product marketing and management roles at Zuora and at Salesforce.com where he ran enterprise marketing for Data.com and helped launch the Service Cloud line of business. He holds an MBA from the Haas School of Business at UC Berkeley and a BS in Engineering from the University of Pennsylvania.

Paid Search 3.0 - Using Call Intelligence to Increase Conversions, Grow Revenue, and Be the Best

Sponsored by Invoca.

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Calls are the New Clicks: How to Beat Competitors on Google and Bing in a Mobile World

Date: September 30, 2014
Time: 1:00pm ET/10:00am PT

As search goes mobile, calls have become the new clicks. Phone calls are the most common conversion path on mobile devices, making it critical for search marketers to generate, analyze, and control them to gain a competitive advantage.

Join search marketing experts from Ifbyphone and Blue Fountain Media as they provide actionable tips for how to drive more calls and revenue from search. Discover ways to:

  • Optimize campaigns and keyword strategies to drive more call conversions
  • Understand the behavioral differences callers exhibit and how to leverage them
  • Utilize web session and call tracking data to measure and improve program results
  • Control how inbound calls get scored and routed to optimize sales
  • Learn about real world companies using these tools and their success stories

Studies show that calls from search convert to revenue 10 times more than clicks. Learn how to generate more quality calls, opportunities, and sales in this webinar.

Presenter(s):
Steve Griffiths, Vice President of Marketing & Product Strategy, Ifbyphone
Dan Morosi, Senior Marketing Specialist, Blue Fountain Media

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Moderator:
Mel White, Editor, ClickZ Live Global Conference Series

Steve GriffithsSteve Griffiths is responsible for marketing, strategy, and product management at Ifbyphone. He leads a team of content marketers and lead generation experts that utilize call analytics and call management to optimize B2B marketing campaigns.

Dan MorosiDan Morosi is a Senior Marketing Specialist at Blue Fountain Media. He manages the tactical aspects of the Paid Media team while staying up to date with the latest industry developments. He uses paid search and display to promote online and offline growth for clients.

Calls are the New Clicks: How to Beat Competitors on Google and Bing in a Mobile World

Sponsored by Ifbyphone.

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Register Now

What You Need to Include in Your 2015 Search Marketing Plan

Date: October 23, 2014
Time: 1:00pm ET/10:00am PT

It's that time to start planning for 2015. Over the past year, there have been many search updates that have impacted paid or organic search projects. In this webcast, Covario's SEO and paid media experts, as well as the company's CEO, will discuss search engine trends, updates and what type of search projects you should include in your 2015 plan.

Attend this webcast and learn:

  • Domestic and international search engine trends in organic search and paid media
  • Which 2015 search projects you should make a high priority
  • Insights on the future of search in 2015

If you are starting to map out projects for 2015 and want to get more insight on industry trends and specific projects to include, this is a webinar for you.

Presenter(s):
Cassandra Gucwa, SEO Strategist, Covario
Chris Gibbons, Director of Paid Media Services, Covario
Mike Gullaksen, Co-Chief Executive Officer, Covario

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Cassandra GucwaCassandra Gucwa is a SEO Strategist at Covario with B2B and B2C internet marketing experience for Fortune 500 global companies. She has gained strategic and technical knowledge managing successful Search Engine Optimization SEO projects, achieving 1st page results in 30+ countries for highly competitive keywords and search volumes.

Chris GibbonsChris Gibbons is a Director of Paid Media Services. He has worked in search marketing for over eight years for a number of digital marketing agencies across multiple vertical industries. During this time he has led paid media efforts for global brands in Tech, Hospitality, Retail, and CPG with expertise in direct eCommerce, BtoB, and Local. Chris enjoys the ever-changing landscape of online marketing and works hard to keep his clients at the forefront of paid media advertising.

Mike GullaksenMike Gullaksen leads Covario's Paid and Earned Media teams in delivering the industry's most forward-thinking search and social solutions. Mike has more than 12 years of specialized experience in SEO, paid search, social media and analytics. He has built a reputation for creating award-winning search teams, and developing proven search strategies that have helped numerous Global 1000 clients grow their online business and strengthen their online strategy.

Covario is the world's leading independent search marketing agency. The firm was selected by OMMA as both the 2012 and 2011 Search Agency of the Year. Covario, Inc. is also the parent company of Rio SEO, a leading software provider of enterprise SEO, local search, social media, and content marketing automation tools. Headquartered in San Diego, Covario has more than 250 team members worldwide who are also concentrated in Beijing, Chicago, London, New York, Phoenix, San Francisco, Sao Paulo, Seattle, Singapore, Tokyo, and Toronto. The agency's growing customer base includes world leaders in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing, and consumer packaged goods. More information is available at http://www.covario.com.

What You Need to Include in Your 2015 Search Marketing Plan

Sponsored by Covario.

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Events

SES hosts Search & Social marketing events around the world. From large-scale conferences to smaller forums, SES events offer sessions for every skill level, as well as networking opportunities with industry experts. See below for an upcoming event near you.

SES Denver SES Denver
October 16, 2014
ClickZ Live Chicago ClickZ Live Chicago
November 3-6, 2014
ClickZ Live Bangkok ClickZ Live Bangkok
November 11-12, 2014
ClickZ Live Singapore ClickZ Live Singapore
Dec 2-4, 2014