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Harness Predictive Power for Personalized Customer Experiences

Date: March 19, 2014
Time: 1:00pm ET

The age of the empowered consumer has forced a shift in the way sellers and marketers acquire new customers and keep them loyal. The ability to capture information from customer interactions regardless of channel, throughout the buying and customer experience cycle is leading to new ways of addressing target segments and improving customer profitability. Analyzing customer interactions provides a 360-degree customer view, giving Sales, Marketing and Customer Service a powerful tool to identify and deliver on customer needs, predict propensity to respond favorably, increase customer loyalty and improve pipeline performance.

In this session, you will learn:

  • How organizations can incorporate all sources of data to develop a 360-degree view of the customer
  • How to develop and use this comprehensive view to address a buyer's needs with precision and efficiency
  • Predict and drive optimal offers to the right contact at the right buying stage, maximizing customer lifetime value

Presenter(s):
Catherine Frye, Business Analytics Solutions Marketing Manager for Marketing and Customer Service Agendas, IBM
Thom Craver, Vice President, Development and IT, Internet Marketing Ninjas

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Laura RothModerator:
Laura Roth, Head of Content, Interactive Marketing Division, Incisive Media

Catherine Frye16+ years experience in CRM, Business Intelligence, industry and line of business solution development, go to market and market segment management. Catherine Frye joined IBM with the Cognos acquisition. Focus on engaging and supporting our client marketing and customer service departments' adoption of business analytics solutions to help them improve the acquisition, growth and retention of customers, enable ROI-driven decision-making and insure all their customer touch points are personalized and relevant to transform the customer experience.

Thom CraverThom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands. Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative. Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.

Harness Predictive Power for Personalized Customer Experiences

Sponsored by IBM.

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