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What You Need to Include in Your 2015 Search Marketing Plan

Date: October 23, 2014
Time: 1:00pm ET/10:00am PT

It's that time to start planning for 2015. Over the past year, there have been many search updates that have impacted paid or organic search projects. In this webcast, Covario's SEO and paid media experts, as well as the company's CEO, will discuss search engine trends, updates and what type of search projects you should include in your 2015 plan.

Attend this webcast and learn:

  • Domestic and international search engine trends in organic search and paid media
  • Which 2015 search projects you should make a high priority
  • Insights on the future of search in 2015

If you are starting to map out projects for 2015 and want to get more insight on industry trends and specific projects to include, this is a webinar for you.

Cassandra Gucwa, SEO Strategist, Covario
Chris Gibbons, Director of Paid Media Services, Covario
Nick Smyth, Regional Paid Search Lead, iProspect

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Cassandra GucwaCassandra Gucwa is a SEO Strategist at Covario with B2B and B2C internet marketing experience for Fortune 500 global companies. She has gained strategic and technical knowledge managing successful Search Engine Optimization SEO projects, achieving 1st page results in 30+ countries for highly competitive keywords and search volumes.

Chris GibbonsChris Gibbons is a Director of Paid Media Services. He has worked in search marketing for over eight years for a number of digital marketing agencies across multiple vertical industries. During this time he has led paid media efforts for global brands in Tech, Hospitality, Retail, and CPG with expertise in direct eCommerce, BtoB, and Local. Chris enjoys the ever-changing landscape of online marketing and works hard to keep his clients at the forefront of paid media advertising.

Nick SmythNick Smyth a Regional Paid Search Lead at iProspect. He works across clients and verticals to streamline Paid Search strategies and best practices.

Covario is the world's leading independent search marketing agency. The firm was selected by OMMA as both the 2012 and 2011 Search Agency of the Year. Covario, Inc. is also the parent company of Rio SEO, a leading software provider of enterprise SEO, local search, social media, and content marketing automation tools. Headquartered in San Diego, Covario has more than 250 team members worldwide who are also concentrated in Beijing, Chicago, London, New York, Phoenix, San Francisco, Sao Paulo, Seattle, Singapore, Tokyo, and Toronto. The agency's growing customer base includes world leaders in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing, and consumer packaged goods. More information is available at

What You Need to Include in Your 2015 Search Marketing Plan

Sponsored by Covario.


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SES hosts Search & Social marketing events around the world. From large-scale conferences to smaller forums, SES events offer sessions for every skill level, as well as networking opportunities with industry experts. See below for an upcoming event near you.

ClickZ Live Chicago ClickZ Live Chicago
November 3-6, 2014
ClickZ Live Bangkok ClickZ Live Bangkok
November 11-12, 2014
ClickZ Live Singapore ClickZ Live Singapore
December 2-4, 2014
SES London SES London
February 9-11, 2015