Webinars

• Simplifying the onboarding process
• Enabling advertisers to set up and optimize campaigns with ease
• Providing timely campaigns performance feedback

Ping Jen is a Product Manager on the Microsoft Advertiser and Publisher Solutions Team. He has a passion for driving improvements into adCenter that help advertisers optimize their campaigns that increase relevancy and competitiveness in the marketplace.

Prior to joining Microsoft in 2009, Ping worked as a Business Manager at Mayfield Clinic at Cincinnati, OH. Ping holds a MBA degree from the University of Notre Dame and he is a Microsoft Certified Solution Developer (MCSD).

You'll learn:

• Why Convergence Analytics is radically changing the digital marketing universe
• How Convergence Analytics applications collect, analyze and visualize data from multiple channels
• How tools like Anametrix enable marketers to discover new new insights

Pelin Thorogood is a new media marketing and analytics expert, recognized for her leadership in both venture-backed startups and public companies. Her career as a high-tech innovator includes leading the go-to-market strategy as CMO of WebSideStory (acquired by Omniture/Adobe), extending Peregrine Systems' enterprise software business (acquired by HP) into web-based applications, and, in the mid 90s, launching one of the very first mobile B2B applications. Since the WebSideStory acquisition, Pelin has been involved with several cloud-based technology leaders and new media companies either as advisor or board member, including InsideView, InboundWriter, Limelight Networks, Technology Leaders, and Online Marketing Institute. In both 2011 and 2012, she was named one of the "20 Women to Watch" in sales lead management. Pelin holds a BS in Operations Research, Masters in Engineering, and MBA degrees, all from Cornell University, where she also serves as Executive-in-Residence for the Johnson Graduate School of Management.

Andrew Edwards has been a pioneer in the digital space since the 1980s. He coined the phrase "Convergence Analytics" in 2012. In March of 2013 he launched the industry's first Convergence Analytics Report at the SES Conference in New York. In the 1980s, Andrew introduced desktop publishing to the Yellow Pages, and in the 1990s he helped create "interactive television" with AT&T, taught advanced computer graphics at New York's Pratt Institute; and founded Renaissance Multimedia where he launched web sites for SoBe Beverage and Canon Digital Video. In 1998 he was awarded Deloitte and Touche's National Fast 500 Award. Today he is one of the most senior thought-leaders in the digital analytics space and a regular columnist for ClickZ (Incisive Media). Edwards is a founder and former board member of the Digital Analytics Association (DAA), as well as a managing partner at Technology Leaders where he has provided digital analytics expertise to numerous F500 companies.

Anametrix transforms marketing by collecting, analyzing and making sense of multi-channel data in real-time. Anametrix delivers 360-degree visibility into customer data to uncover new trends and hidden correlations, explore new relationships, and deliver a bigger and more predictable impact on revenue.

Join us for an eye-opening webinar on this increasingly relevant marketing topic, and learn how to use these techniques for more effective, engaging marketing. We'll explore:

• What engagement marketing is
• How dialogues are created
• The importance of taking the dialogue across channels
• The unique benefits of engagement marketing
• Examples of engagement marketing at work

Marketo uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.

Join Jon Ball as he walks you through the data and key takeaways from this important research.

Key takeaways:

• The actual number of links required to rank highly for a lucrative keyword
• The amount of spam compared to the actual links found in these backlink portfolios
• How the factor of relevance plays an important role in the rankings

Jon was originally trained as a fine portrait photographer at Brooks Institute of Photography in Santa Barbara, California. His business sense and marketing prowess propelled his portrait studio to be the most prestigious, successful studio in the state of Idaho for many years. His desire to learn online marketing led him to research SEO to keep his portrait site on page one. He grew tired of portraiture and in a joint venture with his brother opened Page One Power 2009. In late 2010 they decided to pursue link building exclusively. Page One Power now builds links for discriminating clientele all over the globe.

Page One Power is an SEO firm based in Boise, Idaho. It is headed by two brothers, Jon and Zach Ball. Page One Power focuses on customized, white hat link building. They work with a limited number of highly motivated clients who are focused on getting top search engine rankings.

"We're a small firm. We don't have departments and account managers, so our clients work directly with the leadership of the company. Our clients love working with us because of our approach. Of course we get results, too." Jon Ball, Page One Power.

Join us in the webinar as we discuss:

• The definition of Buyer 2.0 and what it means to the B2Bs trying to adapt to it
• Understanding the roles of the buyers, influencers and decision makers at the accounts you sell to
• Strategies to understand account-level engagement with your brand and your content
• How to retarget and remarket to the companies that matter

Carlos Hidalgo, President and Principal, ANNUITAS
Carlos is a known thought leader in B2B marketing for his keen insights on the development and implementation of lead management process, and is also a recognized expert in marketing automation. Most recently, Carlos was named a 2011 Who's Who in BtoB Marketing. Additionally, Carlos has been recognized three years in a row (2009 �¢ï¿½ï¿½ 2011) by SLMA's 50 Most Influential People in Sales Lead Management. Prior to The Annuitas Group, Carlos was responsible for global SMB marketing at BMC Software and held similar roles at other various B2B companies including McAfee and Staffware, as well as Bertram, McKee & Associates, an independent marketing firm, where he was instrumental in delivering strategic marketing, lead management, generation and database development programs for Microsoft, IBM, HP and Avnet. Carlos received his bachelor's degree in business communications from Cedarville University in Ohio.

Jason Stewart, Director of Marketing, Demandbase
Jason Stewart leads content marketing efforts at Demandbase, but has been involved in B2B demand generation for more than 13 years at both private and public companies. Jason was recently named one of marketing automaton's key influencers in Marketo's definitive guide to Marketing Automation, and was one of the inaugural nominees for the Content Marketing Institute's Orange Awards for content marketing excellence. Jason founded and leads the San Francisco Salesforce.com User Group.

Laura Roth, Senior Conference Manager, SES Conference & Expo
Laura Roth heads up content for the SES Conference and Expo series in North America and Europe, and is responsible for programming the SES agendas and speaker acquisition. She is also a content advisor to the SES team in Asia for events in that region. Laura is a resident blogger for SES and regularly moderates ClickZ webinars and sessions at SES conferences. Before joining SES, Laura worked for three years in Incisive Media's London office, programming content for conferences, exhibitions, and seminars across various portfolios including information, publishing, HR, and legal events. She has also managed social media marketing campaigns for several event brands, and currently works closely with the marketing team on the SES Social Media strategy.

Demandbase is the first targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing's ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time. Without the use of cookies, Demandbase's patented identification technology bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. The Demandbase platform includes Company-Targeted Advertising, Website and Conversion Optimization modules, and Sales intelligence tools that integrate with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance. For more information, visit http://www.demandbase.com.

Marketo uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.

In this webinar, Dave Faupel, vice president of marketing communications with Silverpop will give real life examples of how marketers can rise to the challenge - continually tweaking their programs in order to increase revenue and prove ROI. Key topics covered will include lead generation and conversion tactics, best practices for leveraging automation, and tips for demonstrating ROI.

Dave Faupel, vice president of marketing at Silverpop, has more than 20 years of experience in marketing, public relations and corporate communications. He is responsible for all aspects of marketing communications at Silverpop, including corporate communications, lead generation and customer marketing. His team is comprised of hands on experts of Silverpop Engage, using the digital marketing technology to develop campaigns and communicate with prospects and customers. Before joining Silverpop, Dave spent several years working in healthcare marketing and also has experience working with large PR and marketing agencies.

Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success.

• In this webinar, hosted by well known industry executive, Rand Schulman, you will hear how Charming Charlie's was able to create local landing pages for each store location in record time, and with great search results!
• Bill Connard, VP of Local Search and platform architect, will describe how Rio's Automated Local Search works to drive foot traffic to multi-location businesses
• Also, you will learn from industry star, Kim LaFleur VP eCommerce, Charming Charlie's, how she was able to see dramatic and measureable results in a short time frame with her current recourses.

Rand helped create an industry - inventing brand name online marketing, new media and web analytics products from benchmark companies such as; Keylime Software, WebSideStory, WebTrends, Unica, and Tempo.ai. In 2005 he was named one of the Top 100 BtoB marketing executives by BtoB Magazine and is a founder and past Board Member of the Web Analytics Association and the Direct Marketing Educational Foundation. He has helped lead two companies through successful IPO as CMO as well a three private company exits. Rand is regularly tapped to advise a number of Investment Banks, Private Equity and VC firms about sector shifts and opportunities in new media, marketing and Analytics and is Executive-in-Residence for New Marketing and Media at University of the Pacific and a partner in Evectyv Marketing.

Bill Connard, VP of Local Search @ Rio SEO: Previously, he was the founder and CEO of Top Local Search, Inc., of San Diego, which was acquired by Rio SEO in May 2012. Bill is a serial entrepreneur and successful business executive with expertise in database management, search engine optimization and web site programming. He has many years of experience building and developing multi-location distribution channels and partnerships.

Kim LaFleur, VP of eCommerce @ Charming Charlie: A proven executive manager with a strong technical background; deep expertise in product management, marketing, and merchandising; and general account and relationship management skills; all within the consumer and B2B software and internet industry. Held executive management positions at established Fortune 500 & publicly traded companies as well as start-up environments.

Rio SEO's award winning, patented automation software appeals to in-house marketers and digital agencies with SEO Automation, Local Search, and Social Media ROI Reporting Solutions.

This webinar will cover how to:

• Get buy in from key stakeholders
• Construct concurrent or consecutive programs so they support and enhance each other
• Prioritize efforts across channels based on what really matters
• Separate test budgets from working budgets
• Develop and execute actionable dashboards
• Deciding which channels make sense for the audience and content

Robin is the CEO and cofounder of NetPlus Marketing Inc., a top 50 interactive agency established in 1996 to focus exclusively on online marketing and advertising best practices. Robin brings innovative strategy and a depth and breadth of marketing experience to the agency's practice and management. As one of the industry's pioneers, she is a driving force behind NetPlus Marketing's ongoing success with a diverse and discerning client base that considers online results critical to their business success.

Robin is a frequent speaker at national industry events, including ClickZ, internet.com, OMMA, Ad:Tech, SES, Online Marketing Summit, and Thunder Lizard conferences and is a sought-after resource for industry and business publications for her insight and advice on such topics as digital strategy, social media marketing, and behavioral targeting.

Bronto Software provides solutions for retailers and other commerce-focused companies to drive revenue through targeted email and cross-channel marketing. The company serves over 1000 organizations worldwide, including Party City, Armani Exchange, Timex, Samsonite and Trek Bikes. Bronto is a five-time finalist and two-time winner of the Stevie Award for Best Customer Service and was named a CODiE Award Finalist for Best Marketing Solution in 2011 and 2012. Bronto is headquartered in Durham, NC with an office in London, UK. For more information, visit bronto.com.

Jon Ball from Page One Power has helped website owners from every imaginable niche develop a steady flow of great inbound links to increase their organic search rankings. He will share some techniques he has used for successful link building as well as some insight into what to expect in 2013.

Join Digital Marketing Depot and Page One Power for a webcast on Link Building 101 and learn:

• What is compulsory for quality link building
• What has changed in the last 12 months
• Key Elements for Link Building in 2013

Jon Ball, from Page One Power, will begin with a short presentation covering various link building techniques, then get into the nitty-gritty of page rankings and the "how-to's" of safe, effective link building. Then we will offer and extended LIVE Q&A. So don't miss your opportunity to ask your link building question LIVE.

Jonathan Ball is the VP of business development at Page One Power. Page One Power is a SEO link building firm that specializes in developing high quality links that generate traffic and rankings for their clients. He is an expert at research and implementation of highly effective link building strategies for clients all over the world.

Page One Power is a SEO firm located in Boise Idaho. It is headed by two brothers, Jon and Zach Ball. Page One Power focuses on customized, white hat SEO. They work with a limited number of highly motivated clients who are focused on getting top search engine rankings.

"We're a small firm. We don't have departments and account managers so our clients work directly with the leadership of the company. Because of this our clients love working with us. Of course we get results too." Jon Ball, Page One Power.

Join us for this session where we'll discuss how leading brands are using data to better understand their consumers, competitors and the effectiveness of their marketing. "Big Data" isn't just a tech-term - learn what "Big Data" really means and how it can be harnessed to advance your marketing.

AdRadar enables marketers and advertisers to optimize their campaigns and deliver bottom line growth through actionable, competitive business intelligence and analysis. Providing near real-time insights on over 1.48 million brands across more than 7,587 on and offline outlets, easily uncover strategic opportunities, threats, and more.

Christian Kugel oversees the market research and sales research teams at AOL. He is responsible for infusing the voice of the consumer throughout the organization and developing new advertising ROI solutions. By managing all primary quantitative and qualitative research at AOL, Christian's team delivers salient consumer and marketplace insights to the sales, product and content organizations.

Prior to AOL, Kugel was SVP, Strategy & Innovation at VivaKi, where he worked with senior leadership to navigate new data and research challenges posed by emerging media.

He transitioned to VivaKi from one of its agencies, Denuo, where he was a member of the management team. He created Socialight, Denuo's proprietary research and consulting tool that measures the degree and influence of conversations and recommendations among groups of consumers. Deployed internationally, Socialight was used to uncover insights on over 100 brands.

Before joining Denuo, Kugel was an Account Group Director at Millward Brown, where he managed multi-national research initiatives for blue chip technology clients. Prior to joining Millward Brown, Kugel was Director of Digital Insights & Analytics at Starcom. During his tenure with Starcom, he established and grew the Insights & Analytics function and led the development of proprietary agency tools.

Christian is a regular speaker at international marketing events, and was named an 'Agency Innovator' by Internationalist Magazine. His work with Socialight resulted in him winning the 'Most Innovative Research' award by the Word of Mouth Marketing Association, and he was nominated for the prestigious ESOMAR John & Mary Goodyear Award for best international research.

AOL is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

Jon Ball, from Page One Power, will begin with a short presentation covering various link building techniques, then get into the nitty-gritty of page rankings and the "how-to's" of safe, effective link building. Then we will offer and extended LIVE Q&A. So don't miss your opportunity to ask your link building question LIVE.

Jonathan Ball is the VP of business development at Page One Power. Page One Power is a SEO link building firm that specializes in developing high quality links that generate traffic and rankings for their clients. He is an expert at research and implementation of highly effective link building strategies for clients all over the world

Page One Power is a SEO firm located in Boise Idaho. It is headed by two brothers, Jon and Zach Ball. Page One Power focuses on customized, white hat SEO. They work with a limited number of highly motivated clients who are focused on getting top search engine rankings.

"We're a small firm. We don't have departments and account managers so our clients work directly with the leadership of the company. Because of this our clients love working with us. Of course we get results too." Jon Ball, Page One Power.

We know not all Moms are created equal and neither are their content needs. Join AOL's Lisa Mathison and Vicki Draper as they take you through AOL's latest research on moms, completed in partnership with Bovitz Research Group. Learn about the 7 distinct archetypes of Moms and the content that they seek online. Understand how brands can deliver content that is more meaningful to the moms they want to reach.

Mike Grehan is the Group Publishing Director at Incisive Media, for Interactive, SES, Search Engine Watch and ClickZ. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Grehan came online in 1995 and is the author of numerous books and white papers on the subject. He is chair of the SES advisory board and in March 2012 was elected as President of SEMPO.

As Marketing Strategy Director of Audiences and Content at AOL, Inc. Lisa Mathison is responsible for understanding and communicating the value that AOL brings to the multitude of audiences that visit their sites each day. Identifying the intersection between AOL and Moms, and the resulting value it brings to brands, is a key focus at AOL and one that Lisa knows well. After leading Media Strategy and Buying over the past 10 years for CPG and Retail accounts, Lisa has become an expert in detecting and creating meaningful opportunities for brands looking to connect with Moms on the web.

Vicki Draper is a senior manager in the Consumer Analytics & Research Group, executing primary consumer research to aid sales and product teams across AOL, including in-depth research on a variety of topics including women & moms, mobile, and sales verticals such as retail and CPG . Prior to AOL, Vicki was at Insight Research Group, conducting research for high profile media clients like Nickelodeon and Warner Brothers. Vicki holds a BS in Marketing & Hotel Management from Cornell University and an MBA from Columbia University.

AOL is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

Mike Grehan is the Group Publishing Director at Incisive Media, for Interactive, SES, Search Engine Watch and ClickZ. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Grehan came online in 1995 and is the author of numerous books and white papers on the subject. He is chair of the SES advisory board and in March 2012 was elected as President of SEMPO.

As Marketing Strategy Manager at AOL, Shawnaa Bilotti develops B2B marketing strategies for AOL Advertising specializing in the Retail category. She previously worked as a Sales Development Manager working on custom programs for top Retail and CPG clients. Prior to AOL, Shawnaa held roles at Time Inc, OMD and Starcom working on integrated marketing campaigns across digital and print media for a variety of Fortune 100 clients and categories. Shawnaa holds BAs in Anthropology and Italian Language and Culture from the University of Tennessee and completed a post-graduate Integrated Marketing program at the University of Chicago.

Vicki Draper is a senior manager in the Consumer Analytics & Research Group, executing primary consumer research to aid sales and product teams across AOL, including in-depth research on a variety of topics including women & moms, mobile, and sales verticals such as retail and CPG . Prior to AOL, Vicki was at Insight Research Group, conducting research for high profile media clients like Nickelodeon and Warner Brothers. Vicki holds a BS in Marketing & Hotel Management from Cornell University and an MBA from Columbia University.

Sona Patel is a manager in the Consumer Analytics & Research Group, where she oversees research to prove the value of advertising on AOL through a variety of resources including primary, syndicated, and custom research. Prior to AOL, Sona worked as an analyst at InsightExpress, conducting advertising effectiveness studies within the digital space. Sona has a BA in Economics and Political Science from the University of Chicago and an MBA from the University of Michigan.

AOL is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

Digging deep into mobile user motivations, the research looked at not just "what" people are doing with their smartphones but "why." The results uncovered seven different "shades" or motivations of mobile. The biggest one? Me Time. Me Time accounts for almost half (46%) of all smartphone app and website motivation, averaging 864 minutes per month per user*. And more significantly for marketers, Me Time occurs at home. It's time to rethink your mobile strategy.

*ArbitronMobile.

Vicki Draper is a senior manager in the Consumer Analytics & Research Group, executing primary consumer research to aid sales and product teams across AOL, including in-depth research on a variety of topics including women & moms, mobile, and sales verticals such as retail and CPG . Prior to AOL, Vicki was at Insight Research Group, conducting research for high profile media clients like Nickelodeon and Warner Brothers. Vicki holds a BS in Marketing & Hotel Management from Cornell University and an MBA from Columbia University.

AOL is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

Since bid optimization can make or break search campaign performance, marketers need to carefully evaluate different options before investing in one. Join ClickZ and paid search luminary Kevin Lee, who will outline the bid optimization process and benefits that will help search marketers achieve enhanced performance and better results.

You will learn:

• How automated bid optimization can help search marketers meet their unique business goals
• Why smart, fast, and flexible platforms are a must in an increasingly-complex search landscape
• How to navigate the balance between automation and control to achieve the best results

Kevin Lee, Didit cofounder and executive chairman, has been an acknowledged search engine marketing expert since 1995. His years of SEM expertise provide the foundation for Didit's proprietary Maestro search campaign technology. The company's unparalleled results, custom strategies, and client growth have earned it recognition not only among marketers but also as part of the 2007 Inc 500 (No. 137) as well as three-time Deloitte's Fast 500 placement. Kevin's latest book, "Search Engine Advertising" has been widely praised.

Industry leadership includes being a founding board member of SEMPO and its first elected chairman. "The Wall St. Journal," "BusinessWeek," "The New York Times," Bloomberg, CNET, "USA Today," "San Jose Mercury News," and other press quote Kevin regularly. Kevin lectures at leading industry conferences, plus New York, Columbia, Fordham, and Pace universities. Kevin earned his MBA from the Yale School of Management in 1992 and lives in Manhattan with his wife, a New York psychologist and children.

Built on Google infrastructure, DoubleClick™ Search makes it faster and easier to manage large search campaigns across AdWords, Microsoft adCenter and Yahoo Search Marketing. Powerful, easy-to- use workflow and reporting features save you time, while strategic bid optimization features help you improve performance. Native integration with the DoubleClick platform allows you to manage and track all your digital ad buys across one platform, enabling rich, cross- channel reporting and attribution.

Session Takeaways:

• Benefits of a well-integrated organic and paid search program
• Creating a strong cross-team communication process
• Analyzing the keyword gap for opportunities

Steve Beatty is a Director of SEO Services with Covario, Inc. Beatty works with the firm's Fortune 500 and Internet 100 clients. He has been a thought-leader in the online marketing space for over 8+ years, serving in such roles as Project Manager, SEO Strategist, and Online Marketing Manager. Beatty has also worked in a variety industries, including the mobile sector, e-commerce, real estate, technology and health industries. As a key member of the Covario SEO team, he has managed, worked on and supported a number of important search marketing clients like IBM, Samsung, Kelly Blue Book, and Rackspace, to name a few. Beatty has previously hosted roundtable discussions at SES San Francisco and eTail West and has spoken on webinars regarding Google Algorithm changes and their effect on 2012 strategies.

David Burns is Senior Director over Search and Mobile at Guthy-Renker. With over ten years of Direct Response and Digital Marketing experience, David has helped optimize and translate Guthy-Renker's successful DR model to the digital space. He developed and manages the search and mobile strategies across the portfolio of G|R's products, including top brands such as Proactiv, Wen, and Meaningful Beauty. Prior to joining Guthy-Renker, he worked in ad operations at Yahoo! and marketing at WHN/Precision Entertainment.

Jessica Martin is a Senior Paid Search Manager at Covario. With over 5 years experience in online marketing, she has worked on Fortune 500 clients as well as some of the largest direct response marketing companies in the world. Prior to joining Covario in 2009, Jessica held roles in Email Marketing, Graphic Design, SEO and Online Marketing, providing her with a strong understanding of digital integration, but also a growing passion to think outside of the box to achieve one-voice across all marketing channels. She's worked on organic and paid integration for both B2B clients as well as direct response.

Ben Hultstrand has over 7 years search marketing experience working with Fortune 500 companies in all verticals. His search career started with working for a link building company that assisted large organizations with building external links to key areas of their site. Hultstrand has also spent time at iCrossing as the Link Team Lead, building links for their clients, and at McCann Worldgroup as a Search Strategist. After three years with McCann, Hultstrand moved to the client side in order to fully understand the internal workings and struggles marketing teams encounter. He joined Dell as part of the Global Search team with a focus on establishing a link program along with other duties. Hultstrand now works for Covario as a Sr. Search Strategist, focusing his time on educating clients, implementing search tactics and reporting success.

Covario is the nation's largest independent provider of paid search and SEO agency services, as well as licensable SaaS-based SEO software solutions. The firm is also the developer of a unique platform for cross-media optimization and attribution analysis, known as the Covario CMO Dashboard™. Headquartered in San Diego, the firm has more than 130 team members worldwide with offices in Chicago, London, Beijing, Tokyo, and Singapore. Covario's growing customer base includes world leaders in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing, and consumer packaged goods. More information is available at www.covario.com.

Page One Power is a SEO firm located in Boise Idaho. It is headed by two brothers, Jon and Zach Ball. Page One Power focuses on customized, white hat SEO. They work with a limited number of highly motivated clients who are focused on getting top search engine rankings.

"We're a small firm. We don't have departments and account managers so our clients work directly with the leadership of the company. Because of this our clients love working with us. Of course we get results too." Jon Ball, Page One Power.