Webinars

Find out what's new and what's hot with the next generation of advanced landing pages from ion interactive cofounder and Executive Vice President Anna Talerico. Anna will explain everything you need to know about what's performing and what you should stay away from.

Presenter:
Anna Talerico, Cofounder and Executive Vice President, ion interactive

Sponsored by ion interactive

Join our expert panel as we discuss the key points based around recruitment for the digital market place in 2012. We will be discussing the following: Key areas of growth and oppourtunity, best practice - social media for job hunters and advanced resume clinic.

Presenter:
Chris Boggs, Director, Search & Media Thought Leadership, Rosetta and President, SEMPO
Lynda Wicker, Director of Human Resources and Administration, JWT Atlanta
Moderator: Mike Grehan, Global VP Content, SES and Search Engine Watch, ClickZ

Sponsored by ClickZ Jobs

Kath Skerry and Herndon Hasty dive into insightful tips on smart coordination between social media and search. You will discover how to:

• Get SEO and social media to work in tandem to boost your digital visibility
• Create and share your content to boost links and visitors
• Optimize your social media profiles to enhance search results

Presenter:
Herndon Hasty, Associate Director of SEO at iProspect
Kath Skerry is the VP of Social Media Services & Product Development

Sponsored by iProspect

The holiday shopping season is upon us: Is your website making money for your business? Content marketing can fuel leads and sales on your site year-round.

Presenter:
Dan Morris, ContentLEAD, Managing Director
Katherine Griwert, ContentLEAD, Head of Marketing Content & Communications

Sponsored by ContentLEAD

How are the top advertisers doing with their brand presentation on Facebook? After researching the Facebook pages of over 100 top national advertisers, we have uncovered which brands use Facebook well and which do not.

Join us for this webinar as we share:
• Our rank and score for top brands across a variety of industries
• Which brands are "liked" and "friended" by their loyal customers
• Ways to use search and social to get more lift in Facebook traffic and search engine results

Presenter:
Jeff MacGurn, Vice President of SEO, Covario
Ben Bose, Research Director, Covario
Janice Smithers, Senior Media Strategist, Covario

Sponsored by Covario

Digital marketers have much to look forward to in 2012 as the marketing landscape continues to drastically evolve. Those who can't keep up will be left behind, and while we understand that the most important component to success in 2012 will be flexibility, you must begin planning now if you want to stay ahead of the competition.

Join Silverpop experts as they uncover the secrets to successful, behavioral-based email programs. They will explain how to integrate mobile, social, and local programs regarding email campaigns, and will shed light on how automating your marketing plans actually personalizes them - delivering more relevant content to as many people as possible.

Presenter:
Laurie Hood, VP of Product Marketing, Silverpop
Loren McDonald, VP of Industry Relations, Silverpop

Sponsored by Silverpop

According to eMarketer and comScore, holiday e-commerce spending is projected to grow by about 12%. However, current market conditions suggest differently - a drop in consumer spending may dampen an otherwise rosy outlook for the holiday shopping season. That said, retailers and e-Commerce sites will be competing more than ever for their share of this shrinking buying pool. Learn how to steer consumers to your site and hone in on those opportunities to help increase their spending with you. In this webinar, Paul Burani of Web Liquid Group will examine the most important e-commerce trends from a search marketer's perspective, and will provide insight and actionable recommendations for where to turn next.

Additional Takeaways:
• Making smart cross-channel investments: building on progress in search marketing and extending into display, mobile and social media environments.
• Finding unique ways to connect with consumers.
• How marginal improvements in marketing effectiveness can amount to significant impacts to the bottom line.

Presenter:
Paul Burani, Partner, Web Liquid Group

Sponsored by Marin Software

Presenter:
Carmen Hill, Social Media & Content Strategist, Babcock & Jenkins

Sponsored by Aprimo

Online retail sales are on track to grow 14% in 2011. And smart retail marketers are riding this wave by leveraging proven retail email strategies as well as cutting-edge techniques to help reach and influence their customers where they live work and play - across a range of channels, locations, devices and more. Spend an invaluable hour with Lyris GM and Senior VP of EMEA Michael Weston, who will demonstrate how to maximize your core fundamentals and get ahead with the latest retail email marketing trends.

Presenter:
Michael Weston, GM and Senior VP of EMEA, Lyris, Inc

Sponsored by Lyris

Join TARGUSinfo as we walk through the what, why and how of lead scoring and share how it works in successful business. Today's marketer must look beyond just the lead qualification process to lead optimization - the ability to not only qualify a lead, but to know how to treat the lead and deliver a positive consumer experience.

Presenter:
Greg Schibler, VP of ElementOne Analytical Services, TARGUSinfo
Chris McArdle, Executive Director of Interactive Markets, TARGUSinfo

Sponsored by TARGUSinfo

Planning and budgeting season for 2012 is in full swing and digital advertisers need to be sure their budgets are aligned with the initiatives that will dominate brand positioning. In this webinar we will talk to Fortune 500 digital advertisers about what they believe will be the Top Trends in search, social and mobile marketing for the coming year.

Presenter:
Louis Cohen, Senior Vice President - Search & Affiliate Marketing, Citibank
Jeff MacGurn, Director of SEO, Covario
Alex Funk, Senior Manager, Covario

Sponsored by Covario

Leading brands are discovering the value locked in Behavioral Analytics, by tracking user behavior inside webpages.

In this webinar, you'll learn how to:
• Analyze visitor heatmaps to discover actionable insights that will directly increase your bottom-line.
• Slice and segment your conversion funnels to evaluate online marketing efforts.
• Reveal what obstacles are stopping you visitors from completing your online forms.
• How to effectively redesign landing pages based on actual visitor behavior.

Presenter:
Eliran Mesika, leads the Customer Experience Consulting group at ClickTale
Shmuli Goldberg, Director of Marketing and Communications for ClickTale

Sponsored by ClickTale

Over $10 Billion dollars were spent on Pay-Per-Click advertising last year. A portion of that came out of your pocket. Are you satisfied youre getting the maximum return on investment from it? Do you find it more and more challenging to continually increase your PPC effectiveness? Are you making any of the 5 most common mistakes SMBs make with their PPC advertising?

Presenter:
Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author

Sponsored by American Express OPEN

Digital marketers are faced with the ongoing challenge: boosting conversions and using the right triggers in order to convert customers. Susan will share her secrets at effective persuasion marketing, what they are, how they work together and how a digital marketer can apply and use these tactics to increase conversions for their product or service.

Presenter:
Susan Bratton, Co-founder, Personal Life Media, Inc.

Sponsored by SES Conference & Expo

Why are some organizations failing at email marketing without even knowing it? Join Shar VanBoskirk, principal analyst at Forrester and leading subject matter expert on email marketing, as she walks us through the characteristics of healthy, thriving email programs. By fixing the email user experience, and the business processes that delivery and measure email, you can tap into the true potential of your subscriber database.

Presenter:
Shar Van-Boskirk VP & Principle Analyst at Forrester
Jon Miller, VP Marketing at Marketo

Sponsored by Marketo

During this webinar, Jonathan Allen, SEO expert and Director of Search Engine Watch, will join TMCnet's CEO Rich Tehrani to share the latest insights on credible SEO practices on Online Communities and how to achieve organic search engine ranking that will boost your company's position, and reputation, while leading to sales.

Presenter:
Jonathan Allen, Director, Search Engine Watch
Rich Tehrani, TMC Chief Executive Officer, Group Editor-in-Chief

Sponsored by Search Engine Watch and TMCnet

Implementing a proactive approach to building online trust can lead to increased conversions, customer engagement, and ultimately increased sales. Building online trust will ultimately impact the bottom line! Join Lance Loveday, CEO of Closed Loop and experts from TRUSTe as they share best practices on how to incorporate trust into your overall marketing strategy.

Presenter:
Lance Loveday, CEO of Closed Loop

Sponsored by TRUSTe

All too often, companies launch global programs across GEOs at the same time without considering how to best optimize the local rollout process. Tektronix has come up with a step-by-step process for globalizing its search marketing efforts efficiently and effectively. Using this step-by-step process, Tektronix has made big changes and seen significant impact rolling out it's US program across Europe and Asia.

Presenter:
Christopher Fisher, Director, Worldwide Marketing, Tektronix
Larry K.H. Jenkins, Vice President of Global Strategies & Solutions, Covario

Sponsored by Covario, Inc.

There isn't one of us that wouldn't like a peek into the web analytics data of a competitor. Instead, the best we can do is to look at third-party data to help us determine what SEO tactics a competitor employed in the past to achieve their current performance in organic search.

Presenter:
Marios Alexandrou, East Coast Director of SEO, Rosetta

Sponsored by Compete

If you're not communicating with your customers via social and mobile channels, you're not reaching your audience where they live and play. Spend an invaluable hour learning about up-to-the-minute trends and opportunities around email, social and mobile convergence.

Presenter:
Tina Stewart, SVP of Marketing, Lyris, Inc.
Michele Doyle, Director of Sales, Central Region, Lyris, Inc.

Sponsored by Lyris, Inc.

Join TRUSTe online privacy experts and advertising industry experts as they discuss the opportunities and challenges of the FTC / DAA self-regulatory guidelines. As a DAA-Approved Provider, TRUSTe will discuss how they work with companies to adopt the DAA standard.

Presenter:
Bob Bahramipour, Vice President of Business Development, TRUSTe
Andreas Ryuta Stenzel, Marketing Director, TRUSTe

Sponsored by TRUSTe

Are your social media and search marketing teams talking to each other? They should be. In our webcast, two of the world's leading experts on search, Lee Odden and Rand Fishkin, will explain why, plus share their tips on how to boost your SEO results through blogging, online PR, and smart coordination between social media and search.

Presenter:
Rand Fishkin, founder of SEOMoz
Lee Odden, founder of TopRank Marketing

Sponsored by Marketo

If your company is one of the 82% without a social media strategy, this webinar is for you.

Today's smartest marketers understand that the landscape has changed dramatically. You can no longer control the conversation, you have to join it. And to do that, you have to know where it's happening, when. In this webinar, you'll learn the secrets of brand monitoring and how successful companies are using social media marketing to build relationships with their customers, enhance their brands, and experience positive return on their social media investments.

Presenter:
Rajiv Parikh, CEO Postition2

Sponsored by Postition2

In this webinar, Duncan Watts principal research scientist at Yahoo! will review some of the difficulties of determining advertising effectiveness, and describe some promising recent advances at Yahoo! using online randomized experiments.

Presenter:
Duncan Watts, author, Yahoo! Research Scientist, and SES New York keynoter

Sponsored by SES New York

Search retargeting allows you to combine the reach and relevancy of search activity with the power of behavioral targeting to signal intent. Learn when and for whom it makes sense, a step by step guide to launching a search retargeting program, and some practical tips to help ensure your success. Join us for a 45 minute informational session on search retargeting followed by 15 minutes of live Q&A.

Presenter:
Robin Neifield, CEO and co-founder, NetPlus Marketing

Sponsored by Marin Software

The Washington Post, one of the world's most influential newspapers, is adjusting its business model to expand its relevancy in the new world of digital media. Attendees of this webinar will learn about the strategy, tactics, and metrics that The Washington Post implemented and the results which boosted subscriptions, making this a truly "must read" story!

Presenter:
Rochelle Sanchirico, Director, Digital Marketing, The Washington Post

Sponsored by Covario, Inc.

In this webinar, you will learn how mobile computing and social media, in conjunction with trust and security, lead to increased ROI:
• Mobile - What works (and doesn't work) in ecommerce mobile sites
• Social media - Simple ways to start social media campaigns
• Trust - Why building trust and security are the critical elements of your marketing campaigns

Presenter:
Kevin Trilli, Vice President of Product Management, TRUSTe, Inc.

Sponsored by TRUSTe

Are you ready for the collision of social media and search? Facebook, Twitter, Quora, Linkedin, Foursquare and MySpace are turning your search marketing strategy on its head. How can you ensure that as the barriers between social media and search marketing collapse your online marketing strategy is ready to cope?

Presenter:
Caroline Rolfe, Ecommerce Manager, Links of London
John Hutson, Account Manager, I Spy

Sponsored by SES in association with Newmediaage

Fresh on the heels of their latest book, Social Marketing to the Business Customer, authors Paul Gillan and Eric Schwartzman give us a picture of how B2B marketing and social media best fit together. We will look at:

• How informed customers change the game
• Collapsing the sales funnel
• Inbound and outbound marketing
• The changing world of SEO
• Why every B2B company needs a blog
• Social prospecting

Presenter:
Paul Gillin
Eric Schwartzman

Sponsored by Marketo

Learn how social media tools and innovative technologies are enabling businesses "to do in real-time what use to take a long time." Takeaways will include:
• How you can gain insights from connecting with your audience in real-time
• Learn what not to do in real time (free tip: it generally involves nothing)
• How the speed of real-time can give your business a competitive advantage
• That not only is this quick, it is affordable.

Presenter:
David Meerman Scott, Wall Street Journal bestselling author
Matt Warta, Co-Founder and CEO of GutCheck

Sponsored by GutCheck

Whether it is protecting a sought-after trademark or gaining real insights and analysis from your multitude of data points, digital marketers felt some ubiquitous pain points in 2010. But, it doesn't have to be so. Out with the old, and in with the new! Learn to heal these common issues in order to manifest success in 2011.

Presenter:
Jeremy Hull, Senior Account Leader, iProspect

Sponsored by iProspect