Webinars

Attendees will take away:

• How to achieve consistency in planning and preparation across a large online team
• How to use the voice of the customer to more effectively reach their target audience
• How to use SEO to promote seasonal products and activities and how to engage retail store consumers through search
• Best practices for benchmarking success

Presenter(s):
Will Hill, Project Manager, Sony Pictures Entertainment
Glenn May, Sr. Search Manager, T-Mobile
Stephanie Warthen, Marketing Manager, Web Innovations
Shelley Wingard, Sr. Internet Marketing Specialist, Cabela's

Sponsored by Covario

Discover how to make -and keep- the customer connection.

Join us to learn:

• Why interacting with customers and prospects is different than marketing
• What true cross-channel campaigns look like - across social, online, and offline channels
• How innovative marketers are developing cross-channel campaigns that resonate with customers

Presenter(s):
Tanner Mueller, CRM Marketing Manager, First Tennessee Bank
Jay Henderson, Global Strategy Program Director, Enterprise Marketing Management, IBM

Sponsored by First Tennessee

By understanding how your customers' minds treat incoming information you will be better equipped to create landing pages and marketing messages that influence website visitors to complete your conversion action.

Presenter(s):
Tim Ash, CEO, SiteTuners

Sponsored by SiteTuners

Your email program may be a well-oiled machine, but it doesn't stand alone. Learn how to integrate all your channel efforts to build your list productively and maximize and measure the impact of your email efforts.

• Finding the right audience and incentives
• Using social platforms and functionality to create a lasting one-to-one relationship with your audience
• Digital data sources - using what you know and learn from search and display to build your list with the right prospects
• Developing content worth sharing to drives opt-ins

Presenter(s):
Robin Neifield, CEO, Netplus
Jim DelPizzo, Director of Technology, Netplus

Sponsored by Bronto Software

Every insight you gain, across every channel and program, leads to a deeper understanding of what customers want today- and what they'll need tomorrow.

Watch this webcast to find out how to use in-depth analysis to drive targeted action.

Presenter(s):
Srividya Sridharan, Analyst, Customer Intelligence, Forrester Research, Inc.
Akin Arikan, Author and Interactive Marketing Evangelist, Enterprise Marketing Management, IBM

Sponsored by Forrester

The deliverability of email messages is a prime concern for email marketers. Spend an invaluable hour with Lyris deliverability gurus, Chris Benkert and Matt Hayes, who will educate you on the common traps and latest strategies regarding email deliverability in 2012.

Presenter(s):
Chris Benkert, Business Analyst, Lyris
Matt Hayes, Director of Services Strategy, Lyris

Sponsored by Lyris

Knowing how to drive the right audience to your content is vital to a successful content marketing strategy. Join Heidi Cohen as she shares actionable tips and best practice examples so you can drive high quality traffic to your content and increase engagement.

Presenter(s):
Heidi Cohen, President, Riverside Marketing Strategies

Sponsored by Outbrain

A well-designed birthday email program can be the gift that keeps on giving. In addition to giving you an opportunity to reach out to your customers with a highly relevant message, it also has the potential to generate high ROI on a relatively low level of effort.

Presenter(s):
Loren McDonald, Vice President of Industry Relations

Sponsored by Silverpop

[Rescheduled] SEO, Customer Engagement, and how you measure both, are changing at a record pace. Use this live webinar to see how you can combine advances in all three areas to create an integrated SEO approach that can impact all your marketing channels.

Presenter(s):
Russ Hayes

Sponsored by Sitecore

Join David Fowler, Chief Privacy and Deliverability Officer at Marketfish, and Tina Hou, Director of Product Marketing at truste, as they unveil how Marketfish has been able to shorten sales cycles, close new business and separate itself from other cloud-based marketing companies.

Attend this webcast and hear:
• Common mistakes businesses make when thinking about data privacy and how to avoid them
• How to build a comprehensive privacy strategy for your SAAS business
• How ensure that you are not left exposed by the privacy practices of your partners
• How Marketfish leveraged their focus on privacy to provide better services to their customers and partner network

Presenter(s):
Tina Hou, Director of Product Marketing at TRUSTe
David Fowler, Chief Privacy and Deliverability Officer at Marketfish

Sponsored by TRUSTe

Content is a hot topic, and there's a lot of information on strategy and ideas. We'll tackle high-level concepts like audience and brand attitude and get into the nitty-gritty of goal-setting and instructions for specific pieces. Finally, we'll offer ideas on how to get content written quickly and efficiently while staying true to your strategy.

Presenter(s):
Phillip Thune, CEO-Americas, Textbroker
Christina Zila, Director of Communications, Textbroker

Sponsored by Textbroker

The syndication and promotion of content has become a critical element of signaling relevancy to search engines. No longer is it enough to simply create great content. Now, developing that content for the audiences that actively participate in your online space is the key to driving all of the factors that will bring you traffic and results.

Presenter(s):
Jeff MacGurn, VP of SEO, Covario

Sponsored by Covario

Email, mobile, and social are three key enablers of consumer engagement, and marketers must learn to speak to consumers on all three channels. Join us as we discuss ideal practices on how to drive effective engagement.

We will share:
• Proven and innovative best practices for email, mobile, and social
• Practical tips on how to integrate your consumer messaging
• Best practices on achieving significantly higher ROI
• Ideas to build more relevant and even more engaging campaigns
• How to understand your reporting across channels

Presenter(s):
Sundeep Kapur, Digital Evangelist, NCR Corp.

Sponsored by Bronto

Join social media expert Jeremiah Owyang, as he discusses how companies can maintain control of their brand by implementing a social media management system (SMMS). He will also review findings from his just-published research report, "A Strategy for Managing Social Media Proliferation". Additionally, Joe Cox will be on hand to discuss the role that compliance plays in effectively managing social media efforts.

Presenter(s):
Jeremiah Owyang, Analyst, Altimeter Group
Joe Cox, Director of Marketing, SocialVolt

Sponsored by SocialVolt

Find out what's new and what's hot with the next generation of advanced landing pages from ion interactive cofounder and Executive Vice President Anna Talerico. Anna will explain everything you need to know about what's performing and what you should stay away from.

Presenter(s):
Anna Talerico, Cofounder and Executive Vice President, ion interactive

Sponsored by ion interactive

Join our expert panel as we discuss the key points based around recruitment for the digital market place in 2012. We will be discussing the following: Key areas of growth and oppourtunity, best practice - social media for job hunters and advanced resume clinic.

Presenter(s):
Chris Boggs, Director, Search & Media Thought Leadership, Rosetta and President, SEMPO
Lynda Wicker, Director of Human Resources and Administration, JWT Atlanta
Moderator: Mike Grehan, Global VP Content, SES and Search Engine Watch, ClickZ

Sponsored by ClickZ Jobs

Kath Skerry and Herndon Hasty dive into insightful tips on smart coordination between social media and search. You will discover how to:

• Get SEO and social media to work in tandem to boost your digital visibility
• Create and share your content to boost links and visitors
• Optimize your social media profiles to enhance search results

Presenter(s):
Herndon Hasty, Associate Director of SEO at iProspect
Kath Skerry is the VP of Social Media Services & Product Development

Sponsored by iProspect

The holiday shopping season is upon us: Is your website making money for your business? Content marketing can fuel leads and sales on your site year-round.

Presenter(s):
Dan Morris, ContentLEAD, Managing Director
Katherine Griwert, ContentLEAD, Head of Marketing Content & Communications

Sponsored by ContentLEAD

How are the top advertisers doing with their brand presentation on Facebook? After researching the Facebook pages of over 100 top national advertisers, we have uncovered which brands use Facebook well and which do not.

Join us for this webinar as we share:
• Our rank and score for top brands across a variety of industries
• Which brands are "liked" and "friended" by their loyal customers
• Ways to use search and social to get more lift in Facebook traffic and search engine results

Presenter(s):
Jeff MacGurn, Vice President of SEO, Covario
Ben Bose, Research Director, Covario
Janice Smithers, Senior Media Strategist, Covario

Sponsored by Covario

Digital marketers have much to look forward to in 2012 as the marketing landscape continues to drastically evolve. Those who can't keep up will be left behind, and while we understand that the most important component to success in 2012 will be flexibility, you must begin planning now if you want to stay ahead of the competition.

Join Silverpop experts as they uncover the secrets to successful, behavioral-based email programs. They will explain how to integrate mobile, social, and local programs regarding email campaigns, and will shed light on how automating your marketing plans actually personalizes them - delivering more relevant content to as many people as possible.

Presenter(s):
Laurie Hood, VP of Product Marketing, Silverpop
Loren McDonald, VP of Industry Relations, Silverpop

Sponsored by Silverpop

According to eMarketer and comScore, holiday e-commerce spending is projected to grow by about 12%. However, current market conditions suggest differently - a drop in consumer spending may dampen an otherwise rosy outlook for the holiday shopping season. That said, retailers and e-Commerce sites will be competing more than ever for their share of this shrinking buying pool. Learn how to steer consumers to your site and hone in on those opportunities to help increase their spending with you. In this webinar, Paul Burani of Web Liquid Group will examine the most important e-commerce trends from a search marketer's perspective, and will provide insight and actionable recommendations for where to turn next.

Additional Takeaways:
• Making smart cross-channel investments: building on progress in search marketing and extending into display, mobile and social media environments.
• Finding unique ways to connect with consumers.
• How marginal improvements in marketing effectiveness can amount to significant impacts to the bottom line.

Presenter(s):
Paul Burani, Partner, Web Liquid Group

Sponsored by Marin Software

Presenter(s):
Carmen Hill, Social Media & Content Strategist, Babcock & Jenkins

Sponsored by Aprimo

Online retail sales are on track to grow 14% in 2011. And smart retail marketers are riding this wave by leveraging proven retail email strategies as well as cutting-edge techniques to help reach and influence their customers where they live work and play - across a range of channels, locations, devices and more. Spend an invaluable hour with Lyris GM and Senior VP of EMEA Michael Weston, who will demonstrate how to maximize your core fundamentals and get ahead with the latest retail email marketing trends.

Presenter(s):
Michael Weston, GM and Senior VP of EMEA, Lyris, Inc

Sponsored by Lyris

Join TARGUSinfo as we walk through the what, why and how of lead scoring and share how it works in successful business. Today's marketer must look beyond just the lead qualification process to lead optimization - the ability to not only qualify a lead, but to know how to treat the lead and deliver a positive consumer experience.

Presenter(s):
Greg Schibler, VP of ElementOne Analytical Services, TARGUSinfo
Chris McArdle, Executive Director of Interactive Markets, TARGUSinfo

Sponsored by TARGUSinfo